Position Title: Social Media Intern

Location: Remote

Duration: 6 months (or one semester)

Salary: Eligible for college credit

Hours: Not set; deadlines will consider other academic commitments 

Reports To: Chief Executive Officer

 

Company Overview
HBCU Legacy Fashion sells high quality, licensed collegiate mommy/daddy and me apparel that: 

• Yields royalties to our partner institutions 
• Connects youth to the historic legacy of Historically Black Colleges and Universities
• Creates awareness through celebration of the culture 

Our fashion forward HBCU apparel helps those with HBCU pride display the spirit of their school while increasing an opportunity to make a fashion statement and reducing the time spent customizing their children’s outfits.

 

Position Description

We are seeking an ambitious and committed Digital and Social Media (DSM) intern with an entrepreneurial spirit. The intern will use classroom based knowledge and experience to develop branded content that informs and engages our target audience. Measurables will increase followers, enhance awareness, and achieve other marketing and sales goals. The intern will assist in a range of marketing initiatives, manage multiple social media platforms, and execute promotional campaigns tasks., etc.

 

Internship Benefits 

• Opportunity to work with and learn from established and recognized industry leaders in fashion, marketing and media
• Apply your classroom knowledge in a professional setting with practical application and skills development to build your social media portfolio
• Two complimentary career coaching sessions with resume critique
• Professional recommendation upon successful completion of internship 

 

Roles and Responsibilities

• Assist with overall brand strategy and management
• Create and communicate social media marketing campaigns/initiatives via multiple channels (Facebook, Instagram, LinkedIn, TikTok, YouTube, Klaviyo, etc.)
• Design and distribute content including, but not limited to, announcements, infographics, promotions, social media posts, videos via multimedia outlets 
• Develop editorial calendars (monthly/weekly) and strategically organize content to promote company brand(s) and share updates via social media channels and newsletter
• Engage and grow target audiences and followers while remaining up to date with current technologies and trends in social media
• Create, post, and manage branded content using scheduling tools
• Track engagement using social media analytic tools (Facebook/Instagram, Google, LinkedIn, TikTok, etc.) to identify high-performing ideas, campaigns/promotions, and messaging
• Support marketing team at live and online events

 

Skills and Qualifications

The intern will be comfortable with creating and managing multiple social media accounts. Ideal candidates will be highly organized, entrepreneurial, and comfortable in a fast-paced, remote environment. Must be a self-starter with keen attention to detail. Candidates will have an in-depth knowledge of social media platforms and practices with an ability to work on one or more assigned projects (independently at times). Must have a creative mindset and ability to contribute innovative ideas to the overall brand marketing and communications strategy. Applicants are expected to have excellent written and oral communication skills required to come up with unique slogans or attention-drawing social media captions.

• One year or more experience in digital marketing/social media marketing
• Undergraduate or graduate student in advertising, communications, English, journalism, marketing, or related field 
• Impeccable oral and written communication skills, and excellent internet research skills
• Mastery of Canva and Microsoft Office (Adobe CS a plus) as well as major social media platforms including Facebook, Instagram, LinkedIn, TikTok, YouTube, etc.
• Knowledge of social media analytics including Facebook Insights, Google Analytics to track audience engagement and campaign performance
• Experience with content development and management systems and creative image/video editing software (Adobe, Canva, YouTube, Vimeo)
• Strong time-management and organizational skills
• Reliable team player with ability to work collaboratively and well with others 
• Self-motivated, fast learner, and ability to multitask
• Ability to write clearly and accurately on deadline

 

Application Process and Selection 

Interested students should forward a copy of their resume to a professor or internship coordinator. Students should also include a cover letter with a brief statement expressing their interest in the opportunity and their availability (Spring 2023, Summer 2023, or Fall 2023). Internship coordinators or professors will forward materials to HBCU Legacy Fashion along with their recommendation/approval of qualified candidates. HBCU Legacy Fashion’s hiring team will review candidate materials and conduct a zoom interview based on availability of a position and a potential match. A final decision will be made (in collaboration with the professor or internship coordinator) that meets the university and HBCU Legacy Fashion internship requirements, process, and guidelines. Non-students should forward their resume, statement of interest and availability directly to HBCU Legacy Fashion: contact@hbculegacyfashion..com.

 

 

Social Media Coordinator

You’re an organized, hardworking, and fun social media pro who’s committed to using your skills to bring wisdom, inspiration, and motivation to the world. You have a passion for planning and posting engaging social content. 

‍You’ll use your social media, organizational, and communication expertise to plan and facilitate fresh and compelling social media content that furthers our brand’s online presence. You’ll work hand-in-hand with our Social Media Manager to engage our audience with content that is insightful, educational, and fun. 

‍What you’ll be doing in this role:

• Planning, scheduling, and monitoring daily posts across social media channels (e.g. Instagram, TikTok, Pinterest, Twitter, LinkedIn, Facebook, SMS text marketing platform etc.)
• Interacting with communities via DMs, comments, etc.
• Creating engaging social media content that’s native and relevant to each platform
• Under the direction of the Social Media Manager, collaborate with the social media team to provide input on the content calendar while leveraging trending topics, hashtags, and user generated content
• Review analytics and create weekly reports on key metrics
• Other duties as assigned

This describes you SO well, it’s almost scary!

• You’re the most organized person you know 
• You’re practically always on time (or early) and strive to deliver ahead of deadlines
• You love spreadsheets, calendars, lists and planning things
• You’re detail-oriented and take the time and energy to ensure things are done correctly the first time 
• You’re 100% comfortable with social media platforms and software
• You have excellent project management skills and are able to juggle multiple projects while communicating honestly about your timelines, challenges, and questions
• You live and breathe social media and have a constant pulse on new trends and what’s working 
• You love marketing and personal development
• You’re an effective, clear communicator in all formats
• You care deeply about your work, colleagues, and the wellbeing of the company
• You’re not thin-skinned or (overly) attached to your ego — you’re focused on finding, developing, and executing on the best ideas to get the best results
• You’re 10,000% comfortable working in a virtual environment
• You do great work autonomously and as part of a highly collaborative team (you’ll need to do both here!)
• You do whatever it takes and the phrase “that’s not my job” is not a part of your vocabulary
• You’re a born GO GETTER — always looking for ways to add value, do better work, improve efficiencies, build others up, and drive results

‍

In an ideal world, you have:

• 2+ years of social media experience 
• Experience working with Instagram, TikTok, Pinterest, Twitter, LinkedIn, Facebook, and other social media platforms
• Strong technical aptitude
• Strong creative and aesthetic skills
• Strong attention to detail
• A curious, efficient, and solution-oriented mindset
• You live and work in the continental United States

‍The nitty gritty

• This is a part-time virtual position working with our virtual team. You’ll have full autonomy over where you work, what you wear, and which pet sits at your feet
• Colleagues who will make you laugh and support you every step of the way

 

 

‍Please Apply Here: https://forms.gle/fFzaoYNneXUJeWDy9